Thursday, September 19, 2019

Week 5 Post 1:

Quickly overlooking both choices, I have always been fond of gardening but haven't really done any since I was a child. I have however had many sandwiches and will continue to do so. I was intrigued to see a sandwich place that I haven't heard of and I was excited to see that they're in San Diego! After analyzing both websites, Subway and Hungry Bear Deli have a lot of similarities in terms of menu items and overall as a place to customize a sandwich.

I noticed that the Hungry Bear website was better overall compared to Subway because the website was more interactive and easier to navigate, even to read the content! The demographics of Subway include the younger generations which include anyone from 14-40, who generally know exactly what they want in the specific manner that they like. Although Hungry Bear follows Subway similarly, I believe that their demographics and psychographics are different that Subway. Hungry Bear caters to not only the younger generation but also the older. They have numerous menu sandwiches but also give you the freedom to customize your own. Their overall appearance isn't as bright and exciting as Subway which allows it to give off a more relaxed, home-made appearance.

The obvious difference between the websites is the contrast of color. Subway has a bright combination of green and yellow giving it a lively and exciting aura. Hungry Bear Deli has the bear as its logo and a more classic touch to the website. The subtle differences include the user experience on each of the websites. When visiting Subway, you kind of already know what you're searching for with less menu options than the Hungry Bear. This allows the Hungry Bear to give off a display of a wider variety of sandwiches that can cater to everyone's specific wants.

The conclusions I can draw about their audience by their website design is that Subway seems more mainstream following what most good websites do while Hungry Bear does that with a touch of a Local home-made/gourmet. The calls to action for both websites are similar in terms of urging/assuming you already want a sandwich with options of ordering within minutes. The overall tone and message of both websites are similar with a white calm background and an interactive website allowing users to browse and decide what they want.

2 comments:

  1. Although I didn't look through the sandwich websites I notice smaller businesses tend to be more creative which I feel no mater how big or small a company is creativity should be greatly valued next to efficiency

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  2. Great writing, felt like you led the reader point by point before delivering them gently to a conclusion. Awesome work!

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