Thursday, October 31, 2019

Week 11 Blog Post One:

1. I believe that specifically because the fitness industry relies on new product whether it's a supplement or something that customers can where. I would make newsletters that are sent out monthly. This way every month, the customers that have previously purchased a service or a product from me would be able to see any new products/services that may have just recently been created or found.

2. Information such as new products and services would be the most effective way of sending out a newsletter as a personal trainer. In these newsletters, sometimes they are diet related or strictly informing potential clients of the results in new foods to eat or exercises to do that weren't previously created before. I think that my customers will enjoy seeing newsletters with information regarding, exercises, dieting, supplements, gym equipment, and finally anything to help them maintain a healthy lifestyle from the comfort of their own home. I think that these categories are the key factors when taking a step back and analyzing what customers are most interested by. These categories fit all of the questions I receive from a day to day basis. Many of my customers would love to read about new diets or foods to try, and some even ask me for a new exercise every session I train them.

I signed up with a few of my "competitors", the newsletter that seemed to get the most attention was from Bodybuilding.com. Their newsletters covered all of the categories I was going to except added even smaller specifications such as weekly fat loss tips, other dieting methods, and overall their newsletter is something that they use to generate sales. The amount of product in supplements and fitness equipment they have was very pleasantly displayed throughout their newsletter. I'd have to wait to get sent a few more to really see how/if they change their newsletters.

Monday, October 28, 2019

Week 10 Blog Post 2:

The kind of categories I would use on my blog include informational, workout videos, nutritional videos such as what I eat and how I cook it, and finally physique pictures. This will help me stay organized and utilize reaching my target audience. I want them to see that the process is simple and can be done by anyone really. There are a lot of small details that matter which makes these categories very effective in staying organized. These categories will help the business grow in different ways. Generally speaking it will show that I'm organized and the business page is easy to navigate which results in the audience returning. The informational category will allow all of my audience and prospective clients to learn something from my videos. Or for example a physique picture will give someone the motivation they needed to start a lifestyle change.

I commented on these blogs:

https://csit155-fa19-apagatpatan.blogspot.com/

https://csit155-fa19reckhardt.blogspot.com/

https://csit155-fa19-agau.blogspot.com/

Thursday, October 24, 2019

Week 10 Blog Post 1:

Adding human interest to a post can appeal to peoples emotions because it describes personal experiences that result in a feeling of emotion. These emotions consist of happy, sad, afraid, surprised, angry, or disgusted. All of these emotions can cause someone to remember a personal experience they had that would allow them to relate it to the current advertisement or situation that triggers that specific personal experience. For example n regards to being happy, most posts that go viral or receive the most attention are positive posts. Sad posts such as hungry children or animals can trigger that emotion. If someone feels angry or disgusted by a post then they are less likely to share it. 

It makes sense to add a personal touch to a post when its regarding something positive or beneficial to you and others. It doesn't make sense to add a personal touch to a post that makes someone feel negative in any way, usually angry or disgusted is the emotion you try to stay away from. If the post is regarding someone that did something disgusting or unjustified then it would be okay to add a personal touch. Otherwise adding a personal touch should only be in posts that are focused on talking to your followers rather than in informational posts. 

Monday, October 21, 2019

Week 9 Blog Post 2:

I used the search words gym, fitness, workouts, health, and weights. I definitely had to play around with a few key terms to even find a page in the same industry. Although eventually I found numerous good ones, I decided to follow some smaller follower based people. As a personal trainer I feel like the most beneficial pages to follow would be other personal trainers, fitness, weightlifting, dieting, and exercising pages. I ended up finding the people I was looking for such as Steve Cook and Christian Guzman.
I created a current and future clients list to help me stay organized regarding clients and reach my goal of increasing the number of clients I have. The second list I created was called Influencers because I look up to these individuals as they have influenced me in one way or another regarding fitness.
Looking at the timing of the posts in the fitness and personal training industry on twitter, I noticed that most of my customers tend to check tweets early in the morning or later in the day. In other words before work or after work. I believe these are the times to be most effective as people tend to be starting their day or finishing their day using their phones, and some may actually work out before or after work as well. This can actually be influenced by the timing and quality of the post.

Tuesday, October 15, 2019

Week 8 Blog Post #2:

Visual media most definitely works for the type of business I have started, which is a in the fitness industry. Visual media is quite frankly the source of all the income that people make from the fitness industry. Every video or picture combined with products and accessories worn by fitness professionals to help promote their sponsorship's. The 4 businesses or fitness professionals I have picked today include Bodybuilding.com, Christian Guzman, Fitness Blender, and ATHLEAN-X.

Starting with Bodybuilding.com, their visual media is very effective for them with all of their related supplements and gear are on displayed and can be purchased on their website. They are using almost all social media with the most activity on Instagram. They have over 2.9m followers but surprisingly only receive anywhere from 3,000 to 10,000 likes. The type of content that gets the most response is their workout videos or videos regarding nutrition. The hashtags that they use depend on the post but they repeat these hashtags which are fitness, workouts, bodybuilding, gym, and motivation. Their last post was 11 hours ago and they post everyday if not every other day. I can take a lot from inspecting this Instagram, starting with the number of posts and content that they have is insane. I need to be able to create enough content to post as often as they do even though they don't receive as many likes I think that because they post so much no matter what people will eventually see the post if it really is that enticing or important.

Christian Guzman has 1.2M followers and receives anywhere from 40,000 to 100,000 likes on average. The type of content he has on his Instagram is completely different from bodybuilding.com with the most significant difference being the overall quality of the content displayed. In other words Christian prides himself in providing a very aesthetically pleasing video to display his workouts with him explaining the content or video being posted. The 2nd important factor is the modern touch to his Instagram and his pictures giving it more attention from the younger fitness driven generation. This is something important I'd like to learn and add to my Instagram page in order to help create an overall aesthetic, modern, and sleek Instagram page. The hashtags that Christian uses are pretty much the same repeated ones in all fitness Instagram pages, but the difference is half of the time he doesn't use any! I can actually learn that although hashtags may seem important, in order for an organic following to happen you want people to come to your Instagram page rather than search and happen to come across it. The posts that receive the most likes and comments are the most aesthetically pleasing videos or pictures which just goes to show I need to create great quality videos.

Fitness Blender is something I came across earlier this year and really appreciate what they did. They provide free workouts which can help everyone in the fitness industry when they plateau and want to try some new exercises. They only have 277k followers on Instagram and average 1,000-5,000 likes on their posts. The ones that get the most likes aren't the ones with recipes or related to food, but actually a new exercise people haven't seen but try and end up enjoying a lot. It seems as if most of their attention comes from other people seeing a video and sending it to their friend, creating a domino affect. They post everyday but tend to steer away from the repetitive hashtags that most fitness Instagram accounts follow and instead depending on the content of the post use a few hashtags relating to the picture of food or video of an exercise. The most important thing I would take away from Fitness Blender is the amount of free and useful information they give out. I would like to do that using my Instagram just because I feel as if for showing someone how to do an exercise you shouldn't charge money if they want to try it for themselves at home.

Lastly the business that has gotten the most YouTube attention, ATHLEAN-X. Although most of their followers came from YouTube, this company thrives just as much on Instagram. They have 1.7m followers and receive anywhere from 50,000-75,000 likes on pictures. The videos that are posted almost every day on this Instagram receive anywhere from 400,000 to 600,000 view. They have been known to go viral for some of his exercises which is what I'm trying to learn the most from. The type of posts that receive the most likes and comments are new exercises, specifically ones that target your arms and abs. I noticed this because most people in the comments were asking about exercises to chisel out their biceps and abdominal muscles. Although his videos are good quality, they don't compare to the aesthetically pleasing Christian Guzman posts and this makes me realize maybe I can take a few things from each of these Instagram pages and create a nice balance of aesthetic posts that make people stay, look, and learn.

Thursday, October 10, 2019

Week 8 Blog Post #1

I already have an existing Instagram for my clients. I only have around 98 followers but I don't follow anyone and I'm trying to grow my Instagram organically compared to most personal trainers on Instagram. It is very effective for business as I have either received clients/income from Instagram and through word of mouth. I don't spend any money or promote my Instagram. I know I should but I don't have the time due to personal priorities that inhibit me from posting more and growing my account. I only have 4 posts but have a lot of already written potential posts. I use a lot of different hashtags, it depends on the content of the post. The main hashtags I use include the keywords fitness, workout, diet, gym, and personal trainer. I don't follow any other business as I should but that would expose my account to bots and other Instagram problems and I haven't had any random accounts follow, comment, or like my posts which is exactly how I want it. The Instagram name is @fit.sadegh.

Tuesday, October 8, 2019

Week 7 Blog Post 2:


The posts that I have scheduled will engage the audience that visit my Facebook page because of its relevancy to most people. Two of my posts are related to fat loss tips that many see on YouTube or even advertisements of personal trainers offering tricks to fat loss. I did not really delve too deep into the technical details but instead explained it quite simply to help people or future clients understand how fat loss works. The third post I have scheduled will engage the audience by changing their mindset on supplements. Everyone in the fitness world usually has or continues to take supplements when they actually don't need to. I explained that and I hope these first three posts will help people understand how to live a healthier lifestyle!

Thursday, October 3, 2019

Week 7 Blog Post 1

The Facebook pages I have liked as my page include:
Paul Beaman
Christian Guzman
Personal Trainer Development Center
Steve Cook
Alex Carneiro
ATHLEAN-X
Bodybuilding.com

I picked these Facebook pages for numerous reasons. Firstly I wanted to cover my bases on having the most popular fitness influencers, specifically personal trainers, liked in order to help show that I'm aware and up to date on the most current fitness models. Steve Cook and Christian Guzman are two fitness trainers that have changed my life, along with thousands of others. They have very useful information all over their social media, including their Facebook pages. The Personal Trainer Development Center page is actually quite interesting and can help me out tremendously by guiding me with advice on how to better my online personal training business. I liked Bodybuilding.com and ATHLEAN-X because they are the most visited sites when people are looking for new workouts or just reading articles to help increase their knowledge about the fitness world.

I might use this feature of Facebook to grow my page by liking the most current and trending influencers. This will allow me to learn how and what other fitness related Facebook pages post especially in terms of pictures, text, and overall content. I learned quite a few things from just a quick scroll through of other personal trainer's Facebook pages. I have a few things I'd like to change on my Facebook page such as how my posts are displayed and adding more relative content now that I have seen what other similar pages are posting.

Tuesday, October 1, 2019

Blog Post Week 6

1. Post reach refers to the amount of users that are "reached" or access the post, not how many times they view that post, that is referred to as impressions. Post engagement refers to when users engage with the post in any or all ways defined as the number of likes, shares, comments, reactions, and clicks. 
2. Knowing the difference is extremely important because of how different these terms are. This allows you to understand what kind of posts people view the most, like the most, or even posts that get people talking. All of this can be understood through the analyzing the post engagement. The post reach is effective to understand what people want to click but don't go as far as engaging with the post. This will help social media managers understand what their users like to see and how to increase their post reach to help with creating more relative posts. 
3. A business can use Facebook Insights to better serve their customers simply by learning what kind of content their users like to see. The best way to maximize the benefits of Insights is to see where the Reach has peaks and use the Reach to eventually increase the engagement on the posts. This can be better analyzed by comparing Reach peaks and Post engagement differences. Once the content is found that receives more Reach, the business can help focus on what content will receive the most Engagement as well. The more Engagement a post receives the more likely the business page will continue to receive more engagement from other users.