Week 5 Part 2: 

Last semester one of my classes helped me analyze my target market, specifically for personal trainers in the fitness industry. The most ideal client would be a recently graduated college student that landed his/her first job and wants to start taking fitness more seriously. These individuals generally start wanting to start taking care of themselves better, especially in terms of their health. Although most people focused on fitness are the younger generation, there tends to be more girls that are health conscious. These clients temporarily use a personal trainer to learn more about the fitness world and living a healthy lifestyle and end up quitting after a few sessions. Students that have graduated and received a job will be more likely to be a stable client.