Week 17 Final Post


I would like to start off with how much I actually enjoyed this class! From the weekly blog posts to actually applying them to our business pages, I really learned a lot. Social media has never really been a big part of my life and therefore I've never really cared for it's benefits. Once I got certified and started training my clients, I realized that social media is actually a free advertising platform, not only a social media platform to message and keep up with friends.

My use of social media has changed over this semester by actually starting and growing my business Instagram. It started with posts I thought people wanted to see but have now learned otherwise. Using the interesting tools shown to us in this semester, I am able to now learn more about the specifics of the users that visit my Instagram or website. This has changed my use of social media to focus on preparing a lot of content for future posts, compared to before when I wasn't posting at all.

There has not been a huge impact on my business just yet, but I have gained 2 clients just through this semester. However I have gained a huge amount of interactions, of which 2 decided to hire me! These interaction are all very similar and although that might not sound good it does to me! I have now created categories of common questions I receive and am prepared to respond to most of my followers questions now.

I really believe that with a consistent schedule, I can really utilize all of the tools I've learned over this semester to actually make an impact to increase customers and interactions. I still feel like I have a long way to go. Over the next few months I will be studying other similar business pages and outlining a social media marketing plan. Although I learned a lot from this course specifically, I think there are finer details that can really help my Instagram page, especially in the fitness industry.

I still have my personal Instagram account but realized that creating one for my business allows my friends and followers to stay updated on my posts. I think the best plan for me is to just start posting. Gradually over the next few months I will tweak every post to increase the engagement and target a specific market. Thanks for everything Claudia, I really enjoyed this course!!

Week 16 Blog Post 2:

I commented on these blogs:

https://margmansd.blogspot.com/

https://csit155-fall19-andream.blogspot.com/

https://csit155-fa19-sque.blogspot.com/

Week 16 Blog Post 1:

I actually enjoyed writing the blogs the most. Although what I wrote in my blogs were interesting as well, I really believe that writing blogs is similar to brainstorming. I think I'll be starting a personal blog to keep me on track. Otherwise I also did enjoy using the social media platforms to expand my business. I learned a lot in terms of what to post and other smaller details such as google analytics to help finding my perfect target market and what they're looking for.

The social media platforms that integrate the best with a personal training business include Instagram and YouTube. I will attach a website to my Instagram and use both google analytics on my website and Instagram's business profile to monitor the results. Instagram is best for personal trainers because it's filled with potential clients that are browsing for advice or even to hire a personal trainer. These tools are extremely effective and helpful in finding out who visits my posts, what posts they spend the most time on or receive the most engagement, and therefore I can eventually provide posts that really resonate with my followers.

I think my business can spend a long period of time on social media marketing because it's a very effective method of posting content to receive exposure without a limit. The more active I am on social media, the more posts I create and like will increase the total amount of followers (potential clients) and exposure that my social media account will receive.

I will be posting everyday on Instagram starting 12/16. For the first week I will be posting a variety of content to better understand my current followers. Eventually once I find out what kind of content most people are looking for, I will start posting multiple times a day, once in the morning and once at night. This will help grow and sustain my business because I'll be able to target my audience and provide content they want to see.

Week 15 Blog Post 1:

After reading through the specifics of what exactly google analytics can do, I have picked a few that I believe will be the most beneficial in growing my business. The audience reports, specifically active users and the user explorer will help me understand how many of the users visit my website daily and what exactly they do on my business website. This will help me understand the users that really enjoy my page and content to better my content. The advertising reports of the Google Ads will give me specifics on who clicked on my Ads and visited the website. This will help me understand the demographic that is currently being targeted by that advertisement. In other words I can fine tune advertisements to either focus on a specific demographic or broaden my demographic to receive more exposure. The acquisition reports can also be useful, especially when combined with behavior reports, I can understand who exactly is interested in my website and why. The behavior of the users on my website will allow me to better the ease of use for common behaviors. Finally I believe that the conversion reports, specifically the goal flow will clarify the reasons for high drop-off rates or unexpected loops throughout the use of my website. I can fix these issues by targeting the source of the reason and fixing it so it doesn't happen for future conversions.