Blog Post Week 6

1. Post reach refers to the amount of users that are "reached" or access the post, not how many times they view that post, that is referred to as impressions. Post engagement refers to when users engage with the post in any or all ways defined as the number of likes, shares, comments, reactions, and clicks. 

2. Knowing the difference is extremely important because of how different these terms are. This allows you to understand what kind of posts people view the most, like the most, or even posts that get people talking. All of this can be understood through the analyzing the post engagement. The post reach is effective to understand what people want to click but don't go as far as engaging with the post. This will help social media managers understand what their users like to see and how to increase their post reach to help with creating more relative posts. 

3. A business can use Facebook Insights to better serve their customers simply by learning what kind of content their users like to see. The best way to maximize the benefits of Insights is to see where the Reach has peaks and use the Reach to eventually increase the engagement on the posts. This can be better analyzed by comparing Reach peaks and Post engagement differences. Once the content is found that receives more Reach, the business can help focus on what content will receive the most Engagement as well. The more Engagement a post receives the more likely the business page will continue to receive more engagement from other users.