Displayed above, I created 3 advertisements. The banner advertisement is for Twitter or any placement where it can be used such as my website, Facebook, or even Instagram. The larger picture is the Facebook advertisement, and finally the square advertisement is targeting Instagram users. These advertisements will be effective because they have an aesthetically pleasing but attention grabbing look. It also has limited text and has a simple objective. The objective of all these advertisements is to expand my social media through targeting the 18-30 year old individuals. I believe that although these ads don't really show what they might be receiving, I was trying to make the most effective details to entice a potential client that will visit one of my social media pages to learn more.
An objective could be any of these: brand awareness, reach, traffic, engagement, app instats, video views, messages, and store traffic. I feel as if the objective that makes the most sense for personal trainers would be reach or traffic. This is because once a potential client has been reached it really is up to the personal trainer to reel the client in. Although engagement, messages, or video views might seem important, those don't really bring clients to you. Those type of objectives do increase your overall reach though. In conclusion the most effective objective is reach.
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