Week 12 Blog Post 2:
I researched personal training groups on Linked In and didn't really find much. The few group were businesses or individuals that would teach continuing education units to maintain your certification for being a personal trainer. The other ones weren't really groups but businesses that help personal trainers gain more clients by teaching them specific methods. Facebook seemed to the more useful personal training social media group. I found a few local personal trainer groups and joined them to see what kind of upcoming posts they will have. Analyzing their previous post made me realize that this social media group can actually help me understand what clients want and how they view their personal trainers. It seems as if they do meetups every month and I might actually join in one day!
The second option I researched was Yelp. Although I couldn't really find any really popular personal trainers in San Diego, I researched bigger cities such as LA, NY, and San Francisco. I found multiple personal trainers with hundreds of reviews. I think Yelp definitely has an impact as it would be the first thing to pop up when you google your name or fitness name. This would allow prospective clients to validate hiring you as their personal trainer based on the reviews. I feel like Yelp can be detrimental to the success of a personal trainer if he/she doesn't have that many reviews because one bad review can mess everything up. Therefore I will definitely be creating a Yelp but after I have built a strong relationship with at least 20 of my clients. I think Yelp is more important to some businesses however specifically in the fitness world it's not that important because most personal trainers do not use Yelp. I think most don't use Yelp because of the same reason I said, it's key to have a strong client base otherwise having one unhappy client that can post everything you did wrong can make your Yelp business page useless.
Tuesday, November 12, 2019
Friday, November 8, 2019
Week 12 Blog Post 1:
After reading the lecture, the additional online marketing tools I believe could be important to the growth of my business would be Yelp, YouTube, and Spotify. Yelp will be beneficial for receiving reviews from previous clients. YouTube can help me have previously recorded workouts for clients to watch as they try with my supervision. Finally Spotify can only be helpful when clients ask me for my workout playlist. I would integrate them after the New Year as I'm in a transitional stage of my life and can't focus on my business at the moment. The specific methods would be simple, in other words I would ask a few of my closest clients that I have built a meaningful relationship with for a review on Yelp. YouTube videos I can start recording now to have a bunch of content for the future! I do not have anything to post on the discussion because I will never really use a business location on google maps unless I buy my own fitness studio which won't be for a few years at least.
After reading the lecture, the additional online marketing tools I believe could be important to the growth of my business would be Yelp, YouTube, and Spotify. Yelp will be beneficial for receiving reviews from previous clients. YouTube can help me have previously recorded workouts for clients to watch as they try with my supervision. Finally Spotify can only be helpful when clients ask me for my workout playlist. I would integrate them after the New Year as I'm in a transitional stage of my life and can't focus on my business at the moment. The specific methods would be simple, in other words I would ask a few of my closest clients that I have built a meaningful relationship with for a review on Yelp. YouTube videos I can start recording now to have a bunch of content for the future! I do not have anything to post on the discussion because I will never really use a business location on google maps unless I buy my own fitness studio which won't be for a few years at least.
Monday, November 4, 2019
Week 11 Blog Post 2:
I commented on these blogs:
https://csit155-fa19-stephanied.blogspot.com/
https://csit155-fa19-bkarp.blogspot.com/
https://csit155-fa19-apagatpatan.blogspot.com/
I commented on these blogs:
https://csit155-fa19-stephanied.blogspot.com/
https://csit155-fa19-bkarp.blogspot.com/
https://csit155-fa19-apagatpatan.blogspot.com/
Thursday, October 31, 2019
Week 11 Blog Post One:
1. I believe that specifically because the fitness industry relies on new product whether it's a supplement or something that customers can where. I would make newsletters that are sent out monthly. This way every month, the customers that have previously purchased a service or a product from me would be able to see any new products/services that may have just recently been created or found.
2. Information such as new products and services would be the most effective way of sending out a newsletter as a personal trainer. In these newsletters, sometimes they are diet related or strictly informing potential clients of the results in new foods to eat or exercises to do that weren't previously created before. I think that my customers will enjoy seeing newsletters with information regarding, exercises, dieting, supplements, gym equipment, and finally anything to help them maintain a healthy lifestyle from the comfort of their own home. I think that these categories are the key factors when taking a step back and analyzing what customers are most interested by. These categories fit all of the questions I receive from a day to day basis. Many of my customers would love to read about new diets or foods to try, and some even ask me for a new exercise every session I train them.
I signed up with a few of my "competitors", the newsletter that seemed to get the most attention was from Bodybuilding.com. Their newsletters covered all of the categories I was going to except added even smaller specifications such as weekly fat loss tips, other dieting methods, and overall their newsletter is something that they use to generate sales. The amount of product in supplements and fitness equipment they have was very pleasantly displayed throughout their newsletter. I'd have to wait to get sent a few more to really see how/if they change their newsletters.
1. I believe that specifically because the fitness industry relies on new product whether it's a supplement or something that customers can where. I would make newsletters that are sent out monthly. This way every month, the customers that have previously purchased a service or a product from me would be able to see any new products/services that may have just recently been created or found.
2. Information such as new products and services would be the most effective way of sending out a newsletter as a personal trainer. In these newsletters, sometimes they are diet related or strictly informing potential clients of the results in new foods to eat or exercises to do that weren't previously created before. I think that my customers will enjoy seeing newsletters with information regarding, exercises, dieting, supplements, gym equipment, and finally anything to help them maintain a healthy lifestyle from the comfort of their own home. I think that these categories are the key factors when taking a step back and analyzing what customers are most interested by. These categories fit all of the questions I receive from a day to day basis. Many of my customers would love to read about new diets or foods to try, and some even ask me for a new exercise every session I train them.
I signed up with a few of my "competitors", the newsletter that seemed to get the most attention was from Bodybuilding.com. Their newsletters covered all of the categories I was going to except added even smaller specifications such as weekly fat loss tips, other dieting methods, and overall their newsletter is something that they use to generate sales. The amount of product in supplements and fitness equipment they have was very pleasantly displayed throughout their newsletter. I'd have to wait to get sent a few more to really see how/if they change their newsletters.
Monday, October 28, 2019
Week 10 Blog Post 2:
The kind of categories I would use on my blog include informational, workout videos, nutritional videos such as what I eat and how I cook it, and finally physique pictures. This will help me stay organized and utilize reaching my target audience. I want them to see that the process is simple and can be done by anyone really. There are a lot of small details that matter which makes these categories very effective in staying organized. These categories will help the business grow in different ways. Generally speaking it will show that I'm organized and the business page is easy to navigate which results in the audience returning. The informational category will allow all of my audience and prospective clients to learn something from my videos. Or for example a physique picture will give someone the motivation they needed to start a lifestyle change.
I commented on these blogs:
https://csit155-fa19-apagatpatan.blogspot.com/
https://csit155-fa19reckhardt.blogspot.com/
https://csit155-fa19-agau.blogspot.com/
The kind of categories I would use on my blog include informational, workout videos, nutritional videos such as what I eat and how I cook it, and finally physique pictures. This will help me stay organized and utilize reaching my target audience. I want them to see that the process is simple and can be done by anyone really. There are a lot of small details that matter which makes these categories very effective in staying organized. These categories will help the business grow in different ways. Generally speaking it will show that I'm organized and the business page is easy to navigate which results in the audience returning. The informational category will allow all of my audience and prospective clients to learn something from my videos. Or for example a physique picture will give someone the motivation they needed to start a lifestyle change.
I commented on these blogs:
https://csit155-fa19-apagatpatan.blogspot.com/
https://csit155-fa19reckhardt.blogspot.com/
https://csit155-fa19-agau.blogspot.com/
Thursday, October 24, 2019
Week 10 Blog Post 1:
Adding human interest to a post can appeal to peoples emotions because it describes personal experiences that result in a feeling of emotion. These emotions consist of happy, sad, afraid, surprised, angry, or disgusted. All of these emotions can cause someone to remember a personal experience they had that would allow them to relate it to the current advertisement or situation that triggers that specific personal experience. For example n regards to being happy, most posts that go viral or receive the most attention are positive posts. Sad posts such as hungry children or animals can trigger that emotion. If someone feels angry or disgusted by a post then they are less likely to share it.
It makes sense to add a personal touch to a post when its regarding something positive or beneficial to you and others. It doesn't make sense to add a personal touch to a post that makes someone feel negative in any way, usually angry or disgusted is the emotion you try to stay away from. If the post is regarding someone that did something disgusting or unjustified then it would be okay to add a personal touch. Otherwise adding a personal touch should only be in posts that are focused on talking to your followers rather than in informational posts.
Adding human interest to a post can appeal to peoples emotions because it describes personal experiences that result in a feeling of emotion. These emotions consist of happy, sad, afraid, surprised, angry, or disgusted. All of these emotions can cause someone to remember a personal experience they had that would allow them to relate it to the current advertisement or situation that triggers that specific personal experience. For example n regards to being happy, most posts that go viral or receive the most attention are positive posts. Sad posts such as hungry children or animals can trigger that emotion. If someone feels angry or disgusted by a post then they are less likely to share it.
It makes sense to add a personal touch to a post when its regarding something positive or beneficial to you and others. It doesn't make sense to add a personal touch to a post that makes someone feel negative in any way, usually angry or disgusted is the emotion you try to stay away from. If the post is regarding someone that did something disgusting or unjustified then it would be okay to add a personal touch. Otherwise adding a personal touch should only be in posts that are focused on talking to your followers rather than in informational posts.
Monday, October 21, 2019
Week 9 Blog Post 2:
I used the search words gym, fitness, workouts, health, and weights. I definitely had to play around with a few key terms to even find a page in the same industry. Although eventually I found numerous good ones, I decided to follow some smaller follower based people. As a personal trainer I feel like the most beneficial pages to follow would be other personal trainers, fitness, weightlifting, dieting, and exercising pages. I ended up finding the people I was looking for such as Steve Cook and Christian Guzman.
I created a current and future clients list to help me stay organized regarding clients and reach my goal of increasing the number of clients I have. The second list I created was called Influencers because I look up to these individuals as they have influenced me in one way or another regarding fitness.
Looking at the timing of the posts in the fitness and personal training industry on twitter, I noticed that most of my customers tend to check tweets early in the morning or later in the day. In other words before work or after work. I believe these are the times to be most effective as people tend to be starting their day or finishing their day using their phones, and some may actually work out before or after work as well. This can actually be influenced by the timing and quality of the post.
I used the search words gym, fitness, workouts, health, and weights. I definitely had to play around with a few key terms to even find a page in the same industry. Although eventually I found numerous good ones, I decided to follow some smaller follower based people. As a personal trainer I feel like the most beneficial pages to follow would be other personal trainers, fitness, weightlifting, dieting, and exercising pages. I ended up finding the people I was looking for such as Steve Cook and Christian Guzman.
I created a current and future clients list to help me stay organized regarding clients and reach my goal of increasing the number of clients I have. The second list I created was called Influencers because I look up to these individuals as they have influenced me in one way or another regarding fitness.
Looking at the timing of the posts in the fitness and personal training industry on twitter, I noticed that most of my customers tend to check tweets early in the morning or later in the day. In other words before work or after work. I believe these are the times to be most effective as people tend to be starting their day or finishing their day using their phones, and some may actually work out before or after work as well. This can actually be influenced by the timing and quality of the post.
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